Feeling:

Some totally awesome skater dude gets off of a ramp after just finishing the most awesome move ever. He would flip his skateboard up into one hand, the sunlight glinting off his "Saf-T-First" helmet. Hunger gnaws at his gnarly awesome skater belly. But what's this? A hand extending a bag of salsa doritos. Intrigued, he reaches for one, takes a bite, and starts slobbering and writhing his arms while grunting and looking funny. Then his mom would walk by and say "At least he was already wearing a helmet."

Slogan: "Doritos! So good they make you retarded!"

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